Helping Artists Grow Their Brands
& Break Through Noise

Artist development mentoring and consulting focused on brand building, expanding your fanbase,
boosting your social media strategy, increasing gig opportunities and growing income from
work in the music space. Additional services available like advertising campaigns and playlisting

Mission Statement: the mission of The Racket House is to help artists reach their goals in music by focusing on three main pillars: strong branding, a quality product, and top-tier sales and marketing

My Approach

Music

I live and breathe music;
it’s my biggest passion. I understand the industry and have 15 years experience across a variety of roles within the space: music production, live performance, artist management, event production, record label A&R and marketing, and national media. We will fine-tune your sound and create a strategy to show the
world your music.

Business

In order to be successful, I help you think like a business owner. You are the CEO of your company and I help you fine-tune your product, build your assets, market your brand, and grow & engage with your fans. We will double-down on how we define your brand, tell your story, and strategize on your marketing and promotion efforts, including heavy focus on social media and growing a community around you. Brand, Product, and Marketing are the center of everything we do.

Mindset

Strong minds lead to big wins. I help you build confidence, create achievable plans, and focus on growing every day toward your goals. When we visualize, we start to realize. There’s no doubt it’s scary pursuing your dreams but together we will make it a reality!

Strategy Sessions: How It Works

  1. We start with a free 45-minute strategy session to uncover your goals, your vision for yourself, discuss where you’re at today, and where you need help. We include some exercises to strengthen the mind-body connection

  2. Next, we create an action plan to begin overcoming your challenges and start making progress toward your goals. We create a strategy that we can begin implementing over the the coming weeks. We focus on 3 pillars: brand, product, and marketing.

  3. Each week we’ll run an hour-long call to discuss the previous week: what went well, what needs attention, and how we’re progressing overall. We’ll celebrate the wins and use our creative problem-solving skills to conquer the areas that still need focus.

  4. If you require additional done-for-you services such as advertising, playlisting, content creation, marketing, outreach, or copywriting those can be added on at any time.

Change doesn’t happen overnight but it does come from within; we have to put in the work. I will give you the confidence and actionable steps each week to help you become the artist you’re truly destined to be.

Let’s get it!

Music Meets Business

My unique skillset has allowed me to grow projects in the music space while managing high-stakes corporate jobs. I’ve worked at early-stage startups and some of the largest companies in the world. I grew revenue for Heineken, GoPro, Taylormade Golf, Helly Hansen, Peet’s Coffee, Fairmont Hotels, and Fandango. I’ve consulted 1:1 with small business owners to help them expand their digital footprints and acquire more customers.

I’ve been in music as long as I can remember. Things started to take off when I began playing drums in the 4th grade. I was part of Jazz, Symphonic, and Rock bands through my teenage years. After graduating I took up DJing and quickly gained residencies in my hometown of Boston. At the same time, I started a national music blog that went from 0 to 20,000 readers per month, invited to cover festivals like Ultra, Electric Forest, Lightning in a Bottle, CRSSD, Dirtybird Campout, Electric Zoo, and many more. Plus countless artist interviews I was honored to partake in.

DJing and producing has persisted for 15+ years. During that time I’ve also managed half a dozen artists – helping one of them publish their music on major network TV - worked at two record labels, thrown dozens of events, worked at a ticketing company, and have had a two feet firmly planted in the music industry.

When you work with me, you’ll gain insights from two very different worlds that only I can provide, and this input will be extremely valuable as you build your career in music.

What My Clients Are Saying

  • “Working with Jon has been helpful in holding me accountable as I transition from hobby to career. A lot of my work in music and things that l've been dreaming to do have felt so far for so long, but Jon's really helped make all of my goals feel manageable and doable, and now I'm finally checking important things off my list!

    I've definitely seen a shift in my confidence too, like l'm finally realizing that l'm meant to pursue my dream of being a DJ. It's freeing!”

    -Independent Artist

  • “Jon has helped open my eyes to my potential and combat imposter syndrome while helping steer me in the right direction and know my worth as an artist. If you are looking for someone to get you out of your comfort zone and move your career forward, Jon is the guy!”

    -Independent Artist

  • “Working with Jon has been an amazing experience! He has done an incredible job really guiding me in the right direction of how I want to approach the next steps I need to take in my music career. Before my sessions with Jon I thought I had an idea of what I need to accomplish to reach my end goals, however, he has really taken the time to understand the way I operate and has opened my mind to the realistic actions of what needs to be done to execute these tasks.

    He does a really good job of not talking at me and instead guiding me to dig inside my own mind to realize the correct action items I need execute on weekly basis while also holding me accountable. Some examples of this are building and zeroing in on my brand as well as how to correctly showcase this through my social media platforms just to name a few. Overall would completely recommend working with him!”

    -Independent Artist

What are you waiting for?!