Turn your momentum into more fans, more streams, better shows, and a career the industry takes seriously.

Artist development and music marketing for serious independent artists with music out and traction to build on

Jon Gilman, founder of The Racket House
  • 221K+ streams

    ARTRAX went from a song a week nobody heard to his top tracks on Spotify.

    See how ARTRAX did it
  • Nearly 500K views in under 30 days

    Kulta Music took a label catalog with too few eyes on it to 2,000 new subscribers.

    See how Kulta Music did it
  • 24K to 165K streams in 37 days

    Benny Freestyles had one single with momentum and no engine. Monthly listeners went to 90K.

    See how Benny Freestyles did it
  • BBC Radio 1 airplay + NBC and CBS sync placements

    The Racket House's founder Jon got his own record on Radio 1 and placed a managed artist's song on network TV, on the same playbook.

Real artists, real numbers. Every case study is published in full.

See every receipt

You're releasing music, promoting consistently, and investing in your career. But your results still don't reflect the quality of your project.

  • Your releases get attention, then disappear.
  • Your audience is growing slower than your effort suggests it should.
  • Your content isn't turning enough listeners into real fans.
  • The shows and industry attention don't match the level of your music.

The problem isn't talent or effort. It's connecting your brand, releases, content, marketing, and live strategy into a system that builds on itself.

Built for artists who are already doing the work.

This is for you if

  • You have finished music out and release consistently.
  • You've already built some audience, traction, or live experience.
  • You've invested meaningful time and money into your career.
  • You have a serious 12-month goal and can commit to executing the work.

Not yet if

  • You're still preparing your first release.
  • You're looking for guaranteed streams, virality, or overnight success.
  • You aren't prepared to test, measure, and adjust your strategy.
  • You want results without consistently participating in the process.

Visible, credible, paid. In that order.

The Racket House method for turning talent and effort into measurable career growth.

  • Visibility

    Positioning, content, and campaigns that help the right listeners discover and remember your music. Kulta Music reached nearly 500K views in under 30 days.

  • Credibility

    A stronger brand, consistent presence, and professional strategy that give fans, bookers, and industry partners a reason to take your project seriously. Kass Luna doubled her following and landed bookings in markets she'd never played in before.

  • Monetization

    Better offers, pricing, shows, events, and revenue strategy that turn attention into income. Kass Luna booked a $1,800 gig and achieved her highest-earning month.

The Racket House Artist Monetization Accelerator diagram: three columns, Visibility, Credibility, and Monetization, each pairing the problem it solves with the program work that addresses it.

Three outcomes the program builds toward. Visibility, through artist positioning, content strategy, and playlist discovery. Credibility, through industry access, brand building, and sync readiness. Monetization, through merch, skills and services, streaming and licensing, and live income.

View the full-size program diagram

Flagship program · 6 months · small cohorts

The Artist Monetization Accelerator

Six months of focused artist development designed to turn your existing traction into sustained audience growth, stronger positioning, better shows, and new revenue opportunities.

What's included

  • A custom growth playbook built for your specific project
  • Private strategy sessions
  • Weekly group coaching and implementation support
  • A small cohort of serious artists building alongside you

Bonus: one advertising campaign launch, included for free ($500 value)

If you complete the program and haven't earned back your investment by the end of six months, we'll continue working with you at no additional cost until you do.

Kass Luna: achieved her highest-earning month, doubled her social media following, and booked her largest gig ever

Investment details are shared with qualified applicants.

Where they started. Where they got to.

AMP in a backwards cap and sunglasses on a sunny boardwalk

Hip-Hop

AMP case study

Started Wanted to grow on YouTube without hiring anyone to do it for him.

2K to 30K YouTube subs

AMP had spent years and thousands of dollars on YouTube ads for 2,000 to 3,000 subscribers. One 30-minute workshop later he applied the method himself and went to 30,000 in under 60 days.

Workshops · under 60 days

Artists who did the work.

Six artists, on camera, with the numbers.

Kass Luna

Private Artist Mentorship

Her highest-earning month ever, more from DJing than her day job. Doubled her social following and at least 1 in-person gig a month since April.

He really helps to identify and give you the baby steps that are needed, that might be the tiniest little gaps, in helping you get forward.

Read the full story

DJ TEKNAL

Artist development

Followers from 500 to 1,300, plus the best and highest-paying gigs of his career.

He's gotten me some of the highest paying gigs that I've ever gotten as a musician.

David Paul

Artist development

Followers, streams, and gigs up within 2 months, and flown across the country to play. Since then: management, a booking agent, his own label, and Sirius XM airplay.

It doesn't feel so much like this is what I want to do. It feels more like this is what I'm doing.

Read the full story

Ado Drix

Music Marketing Campaigns

His Spotify playlist Purple Nights up to 1,500 followers in about six weeks, with super listeners up across the board.

They're actually teaching you along the way. I think that's the most important part.

Read the full story

Nathan Miles

Music Marketing Campaigns

Nearly 40,000 Spotify plays from a single campaign.

Jon is someone who encourages you when you work. Jon is someone who believes in you when you work with him.

AMP

Workshops

2,000 to 30,000 YouTube subscribers in under 60 days after one 30-minute workshop, after years of spending thousands on ads himself.

Why waste your time when you can tap in with somebody who got 10,000 hours of knowledge?

Read the full story
See all testimonials

Why The Racket House.

A method, real programs, working systems, and published proof. The Racket House team is fully dedicated to artists who put in the work.

Jon Gilman in a backwards cap, in profile

Built at the intersection of music and business.

The music side

  • Jon Gilman has spent 15 years as a DJ, producer, label operator, artist manager, and event marketer. His work spans CBS + NBC sync deals, BBC Radio 1 airplay, Ultra Music Festival, Groove Cruise, House of Blues, six managed artists, and a label catalog streamed in 91+ countries.
  • His Crazy in Love edit is approaching 100K streams and thousands of downloads.
  • Partnered with Ultra Music Festival, Lightning in a Bottle, Groove Cruise, Electric Forest, CRSSD, Desert Hearts, and more.

The business side

  • Before founding The Racket House, Jon spent 15 years in marketing and advertising technology, digital media services, and enterprise software, working with brands including Heineken, GoPro, TaylorMade Golf, Helly Hansen, Peet's Coffee, Fairmont Hotels, and Fandango.
See the ways to work with us

Straight answers.

Which service is right for me?

The Accelerator is for artists who want a complete six-month artist-development program, working both 1:1 and in a small cohort with the goal of making you money in music. Custom plans, weekly group calls. Private mentorship is for artists who need focused strategy and accountability around specific goals that you bring to each session. Campaigns are for artists and labels that need promotional execution around a release or project. Apply or contact us if you’re unsure, and we’ll recommend the best fit.

Who is The Racket House best suited for?

We work best with serious independent artists who have finished music, release consistently, have already invested in their careers, and are prepared to implement what we build together. You don’t need a massive audience, but you do need music and experience to build on.

How much traction do I need before working with you?

There is no universal follower or streaming minimum. We look for evidence that you’re already doing the work, such as finished releases, consistent activity, live experience, audience growth, prior investment, or early revenue. If you’re still preparing your first release, you may be too early for the Accelerator or private mentorship.

How much does it cost to work with The Racket House?

Private mentorship starts at $540 per month. Campaign pricing depends on the service and scope, starting around $497 with prices shown when you select a campaign. The monetization accelerator is $4,800 paid in full or 3 payments of $1,800. Financing is available through our payment partners.

How much time does this take each week?

Accelerator members should expect to spend approximately three to five hours per week attending sessions and implementing their plan. Private mentorship and campaign requirements vary depending on the project. We’ll establish expectations before you commit.

Is playlisting legit, or am I buying botted streams?

We do not sell guaranteed streams or use bots. Campaigns are run through our independent curator network and promotional partners, and placement is never guaranteed. Results vary by song, genre, campaign, and listener response.

What results can you guarantee?

We cannot guarantee a specific number of streams, followers, bookings, or dollars. We can guarantee a defined process, direct support, transparent reporting, and recommendations based on real campaign and artist-development experience.

How does the Accelerator’s continued-support guarantee work?

If you complete the six-month program, meet the participation requirements, implement the agreed plan, and haven’t earned back your investment, we’ll continue working with you at no additional cost until you do. This is a continued-support guarantee, not a refund. Complete eligibility terms are included in the program agreement.

Do you work with record labels?

Yes. Labels, managers, and artist teams can hire The Racket House for playlisting, YouTube, paid social, radio, content, email marketing, and release campaigns. The Accelerator and private mentorship are designed primarily for independent artists.

What happens after I apply?

We’ll review your music, current activity, goals, and the type of support you need. If there appears to be a fit, we’ll invite you to a call. We’ll then recommend the appropriate service and share the complete scope, expectations, and investment before you decide.

What happens after the program ends?

You leave with a custom strategy, systems, and priorities you can continue implementing independently. If you want ongoing support, private mentorship or campaign services may be available. If you qualify for the continued-support guarantee, we’ll keep working with you under its terms at no additional cost.

Ready to do the work? Apply.

The Racket House team reads every application personally. If you qualify, we'll reach out to book an intro call.

Jon Gilman

If you qualify, we'll reach out to book an intro call.

This is real work. We will be in the trenches with you, but you have to execute.

Prefer email? jon@therackethouse.com

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