The strategy changes with the project. The standard for the work and the proof does not.
Kass Luna
Highest-earning month ever + doubled following
Her highest-earning month ever, with her social following doubled along the way. Five months in she is launching her own event series and applying to play festivals, all while holding down a career in health care.
ARTRAX
221K+ streams
Releasing a song a week, none of it reaching the right ears. Genre- and mood-matched playlist placements turned those tracks into his top songs on Spotify, past 221K streams.
Kulta Music
Nearly 500K views + 2K subs
A label sitting on strong music with too few eyes on it. YouTube ad campaigns put it in front of the right fans: nearly 500K views and 2,000 new subscribers in under a month.