About Me
My three pillars for succes:
Branding - how do you identify your brand? What sets you apart? What makes you unique?
Quality product - your music, your live performance, your offerings overall
Marketing and Sales - how we’re selling your offerings and you as an artist
I’ve spent over 15 years in music and business, wearing lots of hats along the way. WHY did I want to work in artist development? It’s pretty simple: I’ve had so much help along the way – amazing mentors, guides, role models I looked up to - that I wanted to find a way to give back. When I realized how many people came to me for advice in the music space, often around the business side of things, I knew I had a special gift. And when I put it out into the world that I was going to be working 1:1 with artists helping them achieve their goals, I had dozens of people wanting to speak with me within a matter of days.
I’m here to guide you on your music career journey, no matter where you are in that process. You could be just starting out, or you could be a full time musician who simply needs some direction.
With the right amount of hard work, dedication,
and strategy, we can get you where you want to go, together.
Music Background
15-year DJ
Performed at: Splash House,
Groove Cruise, Sound & Academy
LA, Audio SF, House of Blues,
Lost Beach Club EcuadorPerformed for: Insomniac, Space Yacht, Framework, Hood Politics, Wicked Paradise
Performed with: Walker & Royce, HoneyLuv, Satin Jackets,
Gene Farris, Westend, DJ Susan, Pickle, OFFAIAH, The Magician
Producer
IO Music Academy
Beyonce & Jay-Z “Crazy in Love”
edit 60K streams + BBC Radio 1Releases on Hood Politics, Quincy
Boy Records, Top Shelf DiscoEdits & remixes of Journey,
Whitney Houston, The Beastie Boys, Rick Astley, and partywithray
Artist Manager
6 different artists over 10 years
NBC Network TV Sync Deal
Multiple deal negotiations doubling offers for gig opportunities
Artist releases on Insomniac In/Rotation, Simma Black, Motive, Farris Wheel, Country Club Disco, Aliens on Mushrooms, LoveJuice,
Hood Politics and many more
2x Record Label A&R, Marketing, and Partnerships
Grew catalog streams above 100k, Monthly listeners over 50k, cumulative 15k+ followers on Instagram, SoundCloud followers 6K+, email list over 4K, music streamed and downloaded in over 91 countries
Expanded roster of talent from 0 to 50+ artists under contract
Produced live events totaling over $500K revenue; leveraged performance marketing tactics to achieve success
National Music Blog Co-Founder
10+ years in publication (2012-2022)
Organically grew from 0 to 20,000 unique
readers per month at a time before social media really took offManaged 20 writers & photographers around the country
Covered major festivals like Ultra, Electric Zoo, Electric Forest, CRSSD, Holy Ship, Lightning in a Bottle, Dirtybird Campout, Northern Nights, and several others
Interviewed artists like Dom Dolla, Seven Lions, Goldfish, Destructo, Danny Tenaglia, Gramatik, Big Gigantic, The Knocks, Amine Edge & Dance, Anna Lunoe, Prok & Fitch
and many more
Event Producer
Co-Founder of the Pizza & Techno event series featured at Audio SF & Sound LA
Launched parties in Boston, San Francisco, Los Angeles, and San Diego
Booked headlining artists OFFAIAH, Pickle, HoneyLuv, Westend
Ran all marketing, advertising, P&L, and ticket sales
Business Background
15-year Enterprise Technology Sales across ticketing, business and marketing software, and digital marketing and advertising solutions
Generated millions of dollars in revenue for my customers including Heineken, Taylormade Golf, GoPro, Helly Hansen, Fairmont Hotels, Peet’s Coffee, and Fandango
Managed a team of colleagues who supported our clients across customer success, engineering, product development, and finance
Top performer across companies with accolades including Rookie of the Year, President’s Club, and #1 rank out of 60 colleagues
Elite training across major disciplines: negotiation, cold outreach, presentation skills, eCommerce Systems Training, and Google Adwords
