Guides
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Practical guides built from real music marketing and artist-development work. Enter your details and the guide is in your inbox in a minute.
Social Media Guide for Artists and Musicians
This 14-page guide will tell you what to post, how to post, how to drive engagement, and what tools you can use to automate the process. Complete with examples on how to be successful! After years of
Free guides, on the house.
Brand and content
Anti-Cringe Content Ideas
We all know creating content can be a headache and sometimes it can feel unnatural. We want to stay true to our brand, be authentic, and still add value. In music it’s a double-edged sword because we
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Fanbase Building Guide
This guide will help you establish a fanbase, build connections, and grow steadily as an artist. Building a fanbase doesn’t happen overnight, but it’s one of the most important and rewarding aspects o
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Finding Your Niche as an Artist: The Ultimate Guide
As an artist, finding your niche is one of the most important steps you can take to build your fanbase and stand out. Your niche isn’t just about genre - it’s about your message, your vibe, and the au
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Music Branding Guide
Having trouble figuring out how to brand yourself? Confused as to why you should be building your brand in the first place? This step-by-step guide has all the answers. Branding is all about building
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The 5-Step Story Arc Guide
The 5-line story format you use is a simple arc for short content. It works for captions, Reels, Threads, and even YouTube hooks.
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The Artist Growth Weekly Schedule
As artists we have so much to do to grow our brands in music. It can be a struggle to stay on top of all the tasks we need to finish. That’s why I put together this sample schedule that you can follow
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The Racket House Vulnerability Mad Libs Guide
Use guided prompts to share more of your story, communicate honestly, and build a stronger connection with listeners.
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The Racket House Vulnerability Arc
People come for the music and stay for the person behind it. Use this guide to shape a vulnerable story that connects with your community.
Get the guideReleases and marketing
20 Killer Release Party Ideas
Creative formats for your next release party, so it does more than fill a room. Use these to make your next drop something people remember, and film.
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How to Communicate Without Social Media
For artists, while social media is important, we need to think outside those walls and use other channels to build our audience and communicate effectively with fans. If social media disappears tomorr
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Independent Artist Release Checklist
Releasing music is exciting, but let’s be honest, if you don’t tell anyone about it no one’s going to hear it. This checklist will help you focus your efforts before, during, and after release day, so
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Marketing Funnel for Musicians Guide
A marketing funnel is the key to turning casual listeners into superfans who support your music. If you’re an independent artist struggling to grow your fanbase, it’s probably because you don’t have a
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Playlist Guide for Artists
Creating and managing a playlist is a powerful way for artists to engage listeners, showcase your musical identity, and build a following. Here’s a step-by-step guide for artists to make a compelling
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Booking Fee Guide for Musicians
“What’s your booking fee?” is surprisingly one of the trickiest questions to answer in the music business. We all want to get the money we deserve but we don’t want to offend the talent buyer or say a
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How to Get Signed by a Music Manager Checklist
Most artists think getting a manager is about finding the right person and convincing them to say yes. It's not. It's about being the kind of artist a manager wants to bet on before you ever get in th
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Racket House Cold Email Template
This guide will show you how to write cold emails to anyone you want to connect with: talent buyers, record labels, promoters, collaborators, and anyone else who can help you level up your music caree
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