DJ · Private Artist Mentorship · 5 months
Kass Luna
“Screenshot this! Jon Gilman is the guy that after spending 3 months in an artist development container, he reaches out to his former client to check in on their recent event, provide further coaching and help them navigate around what's worth investing in and what isn't!”
Starting point
A DJ holding down a health care career, with a brand to sharpen and not enough gigs on the calendar.
Goal
Sharpen her brand, grow her following, and land more gigs.
Diagnosis
Her music career needed stronger positioning and a more consistent path to bookings.
Strategy
Private strategy and accountability focused on her brand, audience, and live opportunities.
Execution
Five months of Private Artist Mentorship with Jon.
Verified results
Highest-earning month ever + doubled following. Her highest-earning month ever, with her social following doubled along the way. Five months in she is launching her own event series and applying to play festivals, all while holding down a career in health care.