Label · Music Marketing Campaigns · under 30 days
Kulta Music
Starting point
A label sitting on strong music with too few eyes on it.
Goal
Increase viewership and build the label's YouTube subscriber base.
Diagnosis
Strong music was not reaching enough of the right viewers.
Strategy
Use YouTube advertising to reach listeners likely to watch and subscribe.
Execution
A targeted YouTube ad campaign.
Verified results
Nearly 500K views + 2K subs. A label sitting on strong music with too few eyes on it. YouTube ad campaigns put it in front of the right fans: nearly 500K views and 2,000 new subscribers in under a month.