Alt R&B · Music Marketing Campaigns · under 30 days
Sözae
Starting point
"Roll Tha Dice" needed eyes, not just ears.
Goal
Put the Roll Tha Dice video in front of more current and potential fans.
Diagnosis
The new video needed a deliberate distribution plan.
Strategy
Run YouTube ads to an audience aligned with the music.
Execution
A YouTube ad campaign at $10 per day.
Verified results
41K reach + 4K subs. "Roll Tha Dice" needed eyes, not just ears. A YouTube ad campaign at $10 a day put the video in front of 41K+ people and pulled in over 4,000 new subscribers in under a month.
Budget and context
$10 per day in advertising spend.