Hip-Hop · Music Marketing Campaigns · 37 days
Benny Freestyles
Starting point
A single with momentum but no engine behind it.
Goal
Build on the momentum around December Blue ft. LaRussell.
Diagnosis
The single had early attention but no sustained promotional engine.
Strategy
Put the track in front of relevant listeners through playlist pitching.
Execution
A playlist campaign timed to the release window.
Verified results
24K to 165K streams. December Blue ft. LaRussell had momentum but no engine. A playlist campaign grew the track from 24K to 165K streams in 37 days.