Hip-Hop · Music Marketing Campaigns · two months
Japeierra
Starting point
Good songs, quiet numbers.
Goal
Grow both video viewership and song streams.
Diagnosis
The songs needed more qualified attention across YouTube and Spotify.
Strategy
Use a YouTube campaign and playlist campaign together while reporting each platform separately.
Execution
YouTube ads paired with Spotify playlist pitching.
Verified results
116K YouTube views + 35K Spotify streams. Good songs, quiet numbers. YouTube ads brought 116K views and a Spotify playlist campaign added 35K streams, both inside two months.