Electronic · Music Marketing Campaigns · four campaigns
ARTRAX
Starting point
Releasing a song a week with none of it reaching the right ears.
Goal
Put a growing catalog in front of listeners likely to respond to the music.
Diagnosis
A high release cadence was not reaching the right audience.
Strategy
Match each track with relevant genre and mood playlists.
Execution
Four playlist campaigns pitched by hand.
Verified results
221K+ streams. Releasing a song a week, none of it reaching the right ears. Genre- and mood-matched playlist placements turned those tracks into his top songs on Spotify, past 221K streams.