Hip-Hop · Music Marketing Campaigns · one month
Rocky Montanaa
Starting point
A finished music video and no audience for it.
Goal
Show the Famous music video to more potential fans.
Diagnosis
The finished video did not yet have an audience around it.
Strategy
Target YouTube viewers likely to respond to the song and video.
Execution
A one-month YouTube advertising campaign.
Verified results
40K views. A Chicago rapper with a video and no audience for it. A targeted YouTube push on "Famous" drew 40K eyeballs on a $500 budget in a single month.
Budget and context
$500 campaign budget.