Post Without Fear
Did you know that on social media, posts with a hook or question in the first three seconds have a 40% higher engagement rate than those without?
Yep, this week we're talking about social media again. Whether it was my convo with Jesse Cannon last week (see below), strategy sessions with artists this week, or even random Threads posts I'm tagged on where an artist is "literally crying" that her posts can't get past 5,000 views, this will continue to be an important topic.
Two things within this topic have swirled a lot lately: paralysis over not knowing what to post or how people will respond, and knowing how to tweak posts for improvement.
If you've ever caught yourself thinking, “I don’t know what to post” or “I’m worried about what people will think” — you’re not alone. It’s easy to get stuck in content paralysis where the fear of judgment or lack of ideas keeps you from posting anything at all.
But here’s the thing: The only way to improve your content strategy is to actually put content out there. Perfection is the enemy of progress. The more you post, the more data you collect, and the better you can refine your approach.
Here’s how to break out of that content paralysis:
Start Posting Without Fear: Remind yourself that social media is only one slice of the marketing pie — and marketing is only one slice of your entire artist journey. It helps, but it’s not everything. Stop putting so much pressure on each post to be perfect.
Experiment to Find What Works: A great way to dial in your content strategy is by tweaking small things and comparing results. Post the same video 4 times and make one change each time — whether it’s the caption, the hook, the music, or even the thumbnail (I'm not kidding, this works). Gather data, see what your audience responds to, and adjust. Don't just post once and see what happens, push the envelope and evolve.
Keep Perspective & Focus on Growth: Don’t get down if a post doesn’t perform well. Instead, take it as valuable feedback. It’s all part of the process. Remember that social media is a tool, not the end-all-be-all of your journey. What matters most is engaging directly with your audience and building relationships that last. For every post you make, try to collect 10 emails.
Keep moving forward. Test. Tweak. Grow. You got this.
