Your Reputation & Online Presence MATTER

I had something completely different in mind to talk about in this post but as I opened up my computer to type it out, I connected with a friend in Denver who just got some amazing news: she was booked for possibly one of the biggest gigs of her music career.

I'm super excited for her and beyond offering my congratulations, I asked her how it came to be. I pasted some of what she said to me in the screen shot above. The TL;DR is that she was recommended for this gig by people she doesn't know and she hasn't worked with them before. When these people looked her up, they liked what she saw. This artist's attention to detail around her online presence paid off - and she excitedly accepted the opportunity.

Those who know me personally and professionally know that I'm a HUGE proponent of brand and online presence. Artists can argue with me as much as they want that social media doesn't matter, that having a website doesn't matter, and so on and so forth. But guess what - it DOES matter. You never know who's watching. EVERYONE is online: talent buyers, label executives, venue owners, festival organizers, and of course your future fans.

You are doing yourself a disservice if you're ignoring your online presence. Make sure you have a website. Make sure you have a press kit. Make sure you have social media profiles and you're posting consistently, whatever that means to you. Make sure you're putting out music or some form of art on a regular basis. Even if you're just a DJ who doesn't produce, help people understand what your sound is.

And if you don't have the time for all this, or you simply don't want to do these things, get someone on your team to help you. Because I'll say it til I'm blue in the face: this stuff matters if you want to have a successful music career.

To the artist this happened to, I know you're reading this. Thank you for sharing your story and so much congratulations to you! This is just the beginning :)